This year’s campaign continues under the theme “Play True. It Starts with You.”, highlighting the role that every individual plays in protecting the integrity of sport.
The message behind Play True Day is simple but powerful: clean sport depends on the everyday choices made by athletes, coaches and all stakeholders involved in sport.
Integrity is not only enforced through testing and regulation — it is built through personal commitment.
Since its launch in 2014, Play True Day has grown into a worldwide initiative, engaging millions of people each year.
The campaign continues to gain momentum, with increasing participation and visibility across the global sports community. In 2025, social media engagement around Play True Day saw a significant rise, reflecting the growing awareness and commitment to clean sport.
The message behind Play True Day is simple but powerful: clean sport depends on the everyday choices made by athletes, coaches and all stakeholders involved in sport.
Integrity is not only enforced through testing and regulation — it is built through personal commitment.
Since its launch in 2014, Play True Day has grown into a worldwide initiative, engaging millions of people each year.
The campaign continues to gain momentum, with increasing participation and visibility across the global sports community. In 2025, social media engagement around Play True Day saw a significant rise, reflecting the growing awareness and commitment to clean sport.
Through initiatives such as the #PlayTrueChallenge, athletes and organisations have shown how individual actions can inspire collective impact.
The ISSF remains fully committed to promoting clean sport through its ongoing collaboration with WADA and the broader anti-doping community.
Check what our athletes are saying:
Esha Singh, IND:
"I play fair because sport is not only about winning, but about character, respect, and doing what is right."
The ISSF remains fully committed to promoting clean sport through its ongoing collaboration with WADA and the broader anti-doping community.
Check what our athletes are saying:
Esha Singh, IND:
"I play fair because sport is not only about winning, but about character, respect, and doing what is right."
Max Dallinger, GER:
"I play true because honest work and mutual respect makes success much more worthy than winning at any price. Let's lead by example for the youngsters.
Especially in a world where more and more leaders seem to priorize victory instead of fellowship."
"I play true because honest work and mutual respect makes success much more worthy than winning at any price. Let's lead by example for the youngsters.
Especially in a world where more and more leaders seem to priorize victory instead of fellowship."
Bethany Norton, GBR:
"I play fair because the values I carry matter more than the medals I win. True success comes from hard work and integrity, not shortcuts."
"I play fair because the values I carry matter more than the medals I win. True success comes from hard work and integrity, not shortcuts."