The ISSF Secretary General visited today, 11, Beretta’s headquarters, engaging in high-level discussions with Ing. Carlo Ferlito, General Manager & CEO, Daniele Bertoni, Organization Director & Deputy General Manager, and Roberto Zarrillo, Products and Business Development Manager.
The meetings focused on exploring new strategic perspectives for the future and further strengthening the long-standing collaboration between ISSF and Beretta, a partnership built on shared values of excellence, innovation, and commitment to the sport of shooting.
The visit coincided with a remarkable milestone for Beretta, as the company approaches its 500th anniversary, marking it as the oldest active firearms manufacturer in the world.
During the visit, the Secretary General also met with Leila Consoli, Servitization Manager, and Federico Castelnovo, Project Manager, to discuss Shooting Data initiatives and the integration of new technologies. The exchanges explored how data-driven solutions and digital innovation can enhance athlete performance, inform equipment development, and strengthen the broader shooting ecosystem. Both ISSF and Beretta reaffirmed their shared commitment to a forward-looking vision for the sport, ensuring that tradition and innovation continue to work hand in hand.