Published on 26 Nov 2025

Second media training session for athletes held in Cairo

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ISSF

The second module of the ISSF Media training pilot project has taken place in-person in Cairo, during the ISSF World Championship Rifle/Pistol.

It follows the first module, held online, that gave a general overview about the importance of the media, what journalists look for when covering the sport and how to best use social media as an athlete. This time, a selected number of athletes had the opportunity to focus on interviews, especially the ones taken in the mixed zone at the end of each event final.

Jamie Stangroom, ISSF presenter, hosted the session. In his introduction, he spoke about what a mixed zone is, the purpose of it and then passed to Head of Media Relations and Operations Juliana Daguano, who gave more details about how the mixed zone is managed specifically in the ISSF competitions. Daguano´s section was followed by live media training with Finland´s athlete Aleksi Leppa, who spoke to Stangroom in a simulated interview. His replies were then analysed by Jamie, who gave him tips and instructions on how to best reply to the questions.

Aleksi Leppa was able to learn how to improve his interviewing skills in a recorded session
The other guests were Social Media Manager, Andreas Georgiou, who spoke about the branding and importance of the mixed zone; and Andrea Caroppo, ISSF official photographer, who talked about the value in capturing the perfect pictures for the promotion of shooting sport. Andrea mentioned the importance of the final shot and the reactions after the competition is over, with celebrations, cry and hugs.

The session was recorded to be watched by the ones that could not attend it in person, which you can access through the ISSF Academy. Those who have not yet registered for media training must register here to access the training videos, which can be found here once registered at the ISSF Academy.