The International Shooting Sport Federation is delighted to announce that the legendary firearm, apparel, and accessory manufacturer Beretta has signed an agreement to become ISSF Official Sponsor in the category of Platinum partner. The agreement enters into force with immediate effect.
President Luciano Rossi said: "“Beretta is a prestigious and world-renowned brand that, since its first participation in the 1956 Melbourne Olympic Games, when it won the gold medal with Galliano Rossini, has maintained a great tradition of supporting shooting athletes around the world with excellent products and a humane approach.
"Following our excellent collaboration with Beretta at ISSF House in 2024 it is a great honour that we can go a step further to formalise an agreement for 2025 and beyond.
"This is of ISSF’s strategy to have sustainable revenue and financial independence which will allow us develop the sport worldwide."
Carlo Ferlito, CEO and GM of Fabbrica d’Armi Pietro Beretta said:
"We are very happy to be able to renew our agreement with ISSF.
"We come from an exceptional Olympic campaign: having won 14 of the 15 medals available is an honour, but above all in Beretta we feel it is a great responsibility.
"We are fully conscious of how crucial it is to support the development of the shooting disciplines in a punctual way, enhancing their tradition and expanding their horizons.
"We will always continue to create and propose innovative services and, in this perspective, the agreement with ISSF represents an essential and very important asset."
The new ISSF commercial strategy aims to create stronger relationships with brands across the sport. By harnessing the support of ISSF partners the aim is sustainable long term development of the sport.
About ISSF
ISSF is the International Shooting Sport Federation bringing together 163 member federations from 149 countries or territories around the world. The Federation's activities include regulation of the sport, managing Olympic qualification events and quota places, as well as organization of international competitions such as the ISSF World Cup series and ISSF World Championships. In addition, ISSF has set up a development fund to assist federations and promotes innovative digital initiatives including virtual reality and Esports. ISSF has its headquarters in Munich.
About Beretta
Founded in 1526 in Gardone Val Trompia (Italy) by the Beretta Family, who has now been leading the company for 15 generations, Fabbrica d’Armi Pietro Beretta S.p.A. is an international manufacturer of commercial firearms, military weapons and products designed for outdoor sports such as hunting, competition, and tactical shooting. Beretta operates in the world to support outdoors lovers, defense and law enforcement officers, providing them with a complete ecosystem (firearms, clothing, accessories and services) and featuring the most modern technologies, assembly lines, quality control and local highly qualified workers, who hand down the Italian tradition of gun-smithing since the Reinassance. All this represents an irreplaceable asset to achieve the degree of accuracy and quality that made Beretta a world-renowned brand.
For more information please contact:
Nick Davies
ISSF Media Manager
Luca Degl’Innocenti
Beretta Communication Manager
luca.deglinnocenti@beretta.com