Published on 24 Jun 2024

RWS to become premium partner of ISSF House during the Olympic Games


The International Shooting Sport Federation is delighted to announce that the world leading and historic ammunition maker RWS GmbH, has agreed to become a Premium Partner of ISSF House, which will serve as the hospitality and media hub for the shooting family in Chateauroux, France during the Olympic Games of Paris 2024.


RWS GmbH, whose portfolio includes the ammunition brand RWS, will join the weapons, accessories and clothing manufacturer Beretta Fabbrica d'Armi as Premium partner. RWS will be the exclusive ammunition premium partner. 


ISSF House will act as an exclusive meeting point organized by the International Shooting Sports Federation (ISSF) which, with the support of premium partners, will facilitate exchange between federation representatives, athletes, coaches, sporting goods manufacturers, international media representatives as well as supporters of shooting sports, during the biggest event in the sporting calendar. ISSF House will offer a platform for professional exchanges away from the range, allowing increased visibility and relevance for all disciplines of shooting sports as well as their international representatives. 


President Luciano Rossi said:


“It is a great honour to welcome one of the oldest and most prestigious ammunition manufacturers in the world as the latest premium partner of ISSF House.

RWS, which was established in 1886, is now not only renowned for high quality products but for also supporting many athletes who will be competing at the Games in Paris.

Our team is looking forward to working closely with RWS to make the ISSF House concept a great success. “


Dirk Prehn, General Manager RWS GmbH said:


“Major international events that bring together athletes, manufacturers and sponsors from all over the world offer an excellent opportunity for experts to exchange information about the product and service portfolio. It is a great honor for us to be able to actively support athletes on their path to success as a premium partner in collaboration with our sister company Beretta Fabbrica d'Armi and under the patronage of the ISSF. This means we experience the performance of our products up close and can help shape the future of top-class sports. The commitment of the shooters, their dedication and will to perform have always inspired us to develop and manufacture the most powerful and precise products to enable top performance in sports.” 


ISSF House is expected to deliver a unique experience to guests during the period of the Olympic Games, and a gathering place for athletes, including medal winners, after the competitions and which will be open to Olympic media to increase awareness of the sport.

  • Partners may secure one of 3 tiers (Premium, Official, Supporting).
  • All partners are getting a combination of ISSF House Access, Gala Dinner Invites, Branding throughout the ISSF House and amplification of the partnership on ISSF channels.
  • Partners have also been invited to join the ISSF to watch the Olympic Opening Ceremony at ISSF House.
  • Brands have also some specific activations, especially on digital platforms.

The contracting of top international brands to ISSF House marks a significant step in the ISSF strategy to create stronger relationships with companies and federations across the sport. ISSF will leverage this opportunity to further invest in the development of the sport and harness the support of ISSF partners in long term planning.